As the creative lead, Finn Winterson advises clients on advertising, brand design, website development and web-related communications. He has more than 20 years of experience in publishing and advertising as an Art Director and Designer. He brings broad visual skill to branding, advertising, web development and corporate communications.
Mr. Winterson served as Art Director of Marketing Services at The New York Times for nine years. His design and art direction credits have included work for Penguin Putnam Publishing, The New Yorker Magazine, Rodale publishing, Dow Jones and Conde Nast. His work experience includes events, logo design and development, graphics standards, print collateral, media kit design and production, web advertising and web design and development.
While at The New York Times, Mr. Winterson earned a number of graphic design awards from The Art Directors Club and Communication Arts Magazine.
Mr. Winterson holds a BA in Graphic Design and Illustration from Pratt Institute.
Lisa Sawin is the technical engineer for Winterson Design. With 7 years experience in software and web application design, she delivers a focus on user-centered models and unobtrusive, cutting-edge technology.
Ms. Sawin was a partner in Glass Bead Software, a company with a line of cross-platform networking products. At Glass Bead, she brought software through the design and development process. By fostering a strong relationship with long-term clients, Ms. Sawin was able to strengthen Glass Bead Software's product line, as well as increase customer loyalty and retention.
Ms. Sawin's web development experience includes work as a lead contributor on Metaform, an open-source domain specific language used in the health-care industry. In addition to technical skill with multiple web tools, her insight into social networking and its applications to marketing allow her to design programs that deliver a robust online presence.
Bringing her skills in search-engine optimization, database design, dynamic web tools and object-oriented programming to Web site creation, Ms. Sawin's work reflects a focus on the user experience. Her ability to work across different platforms and browsers makes her a strong partner for Finn Winterson's visual and creative skill.
Ms. Sawin holds an MA in Mathematics from The University of California at Berkeley.
Andrea MacAdam is a web communications strategist at Winterson Design. She has more than 13 years of content strategy experience.
Ms. MacAdam's expertise provides clients with a detailed evaluation of their current website and provides strategic recommendations relative to editorial content, navigation, content structure and functionality. Through stakeholder interviews, competitive benchmarking and content analysis, Ms. MacAdam delivers insightful assessment of desired business objectives, target audiences and content prior to starting any major web redesign.
Ms. MacAdam has worked in web communication leadership roles at a number of organizations including Yale University and the University of Chicago. She also served as an information architect with consulting firm Argus Associates, Inc., where she advised clients such as AT&T, Alcatel-Lucent and Square D. Prior to that, she was a web producer for Michigan Live, Inc., Michigan's leading news portal.
Ms. MacAdam holds an MS in Information from the University of Michigan.
