Advertising may need to fill an immediate need, such as a new product or service, but we understand the importance of considering how any given advertisement or campaign dovetails with the brand and works with any greater strategy for advertising. There are many new ways in which a product or service may be promoted, beyond traditional methods. Our website building, SEO and social networking services provide a broader scope when considering how to plan a single ad or broad campaign. As with our print graphics capabilities, we have many years experience creating and placing ads, as well as creatively executing them.

We have many years of experience with print graphics, from media kits to promotional brochures and print production. This can be part of a broader communications service, such as a print media kit done in tandem with an online media kit, or may meet a single need such as packaging for a CD or DVD. As with our other services, we always consider the broader picture and look for the ways in which each item fits into the whole of your communications.

Site Development

There are many aspects to site development. Technical considerations and specific needs can drive the way in which a site is designed and built. Websites are built to sell products for download or through mail order, or are built with the need for a database to handle and track a client list. A site may need to be simple and provide a calling card for a small business, be constructed to handle a lot of traffic and have a secure login for members or may need to meet a specific need such as an event. We understand that there are many different ways in which to approach site development and many ways in which it can serve a business. Our experience, not only with the critical technical aspects but with marketing and design, gives us a much greater ability to deliver a site that is built to perform, user friendly and have a professional face.

Search Engine Optimization (SEO)

Search Engine Optimization, the strategies for driving traffic to a website through the major search engines like Google and Yahoo, is a multifaceted discipline that has technical and creative aspects to it. SEO is not only about driving traffic to a site but about messaging and positioning. We start by analyzing the ways in which a business may want to drive traffic or push messaging across the web. We then study keywords and combinations that will work best, implementing these in a variety of ways throughout the site, in code, in meta descriptions (the short descriptives that come up in the Search Engine Results Pages) and in the general content of the site.

Social Networking and Plug-ins

Social networking, aside from it's non-commercial uses, is a relatively new way to market and can be an integral part of a larger marketing plan. Social tools such as Facebook Connect or MySpaceID can be plugged into a site and provide users with a tool that easily connects them with their personal network. A more practical plug-in tool such as Google Maps is an example of integrating a very powerful piece of software, developed by the best engineers out there, and using it as a means of enhancing a site. A relevant blog and/or forum can be a good way to drive traffic to a site by developing user interest, making links to other related sites and as a means of generating new content, which is a magnet for search engines. We can develop a plan that suits the needs of an individual business and integrate any number of compatible solutions into this.

Logo design and branding are central to a businesses communications. A company logo or logotype should be a visual representation of the company and its products and/or services. When standards are created for a brand, it re-enforces its identity in the marketplace. We approach the design of a brand identity in a way that suits the individual, large or small and speaks to their audience.

We work together with Leach Communications building successful single-sponsor events or cooperative programs with strategic partners to reach prospective customers and increase incremental revenue opportunities. Winterson Design supports this in providing web, collateral material, advertising and/or booth design and production.

Our foundation is in print design. We can provide editorial writing, design and production for anything from a full magazine, advertorial section or special publication that supports your business as advertising or as a sponsored publication. We work closely with a number of writers who have editorial or promotional copywriting experience and have established relationships with a variety of printers that can provide large run multi-color publications or short run digital pieces.